Hearst-Argyle Launches Next Gen Social Network Utilizing
Sparta Social Networks Technology

NEW YORK , NY , October 10, 2007 - Sparta Social Networks, a leading provider of social network software, today announced that its client Hearst-Argyle Television, Inc. has launched HighSchoolPlaybook.com, a first-of-its-kind product that delivers high school sports action to all three screens -- TV, web and mobile devices -- by leveraging Hearst-Argyle Television's local and national resources.

Sparta Social Network's Java Enterprise platform powers this highly innovative interactive product. Organizations seeking to leverage the potential of social networking have been turning to Sparta's platform in growing numbers for the critical software tools required to architect, manage, and host enterprise-grade social networking environments.

"It's great to be in business with Sparta ," said Terry Mackin, Executive VP of Hearst-Argyle. "We evaluated many vendors prior to selecting Sparta and found their flexible Java architecture best suited to meet our needs for complete control of our social network design and deployment."

The Hearst-Argyle Television high school sports programming venture combines social networking with sports statistics and robust, high-definition video, provided by a unique combination of sources: professional TV videographers, users from throughout the country, and specially trained student journalists, who will be designated Sideline Reporters, equipped with Canon HV20 high-definition camcorders. Content from the Sideline Reporters is then broadcast on local news reports of Hearst-Argyle television stations.

"Leading corporations such as Hearst-Argyle Television are turning to Sparta Social Networks because they share an urgent need to create social networks based on flexible, enterprise-grade solutions that integrate well within their technology footprints," said Jerry Sheer, CEO, Sparta Social Networks. "Sparta Social Networks presents the only Java Enterprise solution on the market today geared exclusively to construct robust and feature-rich social networks."

About Sparta Social Networks

Sparta Social Networks, a leading social network software company headquartered in New York , NY , has operated exclusively in the social network space since 1999. Sparta 's clients run the gamut from start-ups to large corporations across a wide variety of industries. Clients include Ford Lincoln-Mercury, America On Line, Oxygen Media, Hearst-Argyle, RedOrbit, Packet8, Jo-Ann Fabrics, and San Jose State University .