 Strengthen your brand
Enrich Communities
Build customer loyalty
Expand your customer base virally
Drive Traffic to your online content
Grow Revenue or Increase Fundraising
Upsell Products & Services
Increase Market Differentiation
Retain customers
Reduce costs of customer service
The benefits of a social network may include:
Strong Branding - When any action is taken on a member's account such as when anyone adds them as a friend, sends them an e-card, comments on their journal, replies to their comments and sends them a private message, an e-mail notification with your site name is sent to the member, keeping your site's name fresh in your users' minds. Because these emails alert the user to positive social activity, the users welcome these alerts and view them positively. NOTE: Members have the ability to control the frequency of their email notifications. You can enhance these emails with your marketing message, plus place your marketing message throughout your online social network so your users view it as they participate.
Stickiness - Our experience shows that a social network becomes the de facto portal for the user .- the center from which they maintain their primary social contact. The average user visits daily and spends considerable time on the network checking their private messages, writing in their journals, replying to emails and comments on their message boards, maintaining their accounts, inviting their friends and more. Which translates into more time that your users will view your marketing message or brand name.
Market Differentiation - Are you in a competitive business that requires customer loyalty to succeed? A social network will help differentiate you from your competitors and stand out more prominently in the marketplace.
Customer Retention - Once a user has created a profile and added their friends and journal to your social network, they are likely to remain with your network, if only so they don't have to start fresh somewhere else.
Customer Loyalty - When a user spends more time on your website viewing your site name, brand name and/or marketing message, they will become more loyal and more likely to utilize your other site services, participate in and donate to your organization, and purchase your products.
Viral Growth to Your Site - Social Networks grow virally and drive traffic to your site from your visitor's friends. Your members will be tempted to invite their friends many of whom may not be regular readers of your site, giving you the chance to convert new eyeballs into regular visitors.
Drive Traffic to Your Content - "Shared Bookmarking", a popular feature on our network, allows members to save their bookmarks online and automatically share them with their friends. If one person reads an article on your site and decides to bookmark it, all their friends may visit the link as well. We also offer webmasters the option with very simple programming to integrate the bookmark feature into your site so your visitors will only need to click a small icon to save any link and share it with their friends, driving more traffic to your content. In addition, since your users will spend more time on your social network, they are more likely to click your navigation menu tabs to access other parts of your website.
Up to Date Customer Data - Your database is only as good as how accurate and current it is. Whether you are a consumer products company or a University Alumni Organization, a social network will help you keep your records current.
Data Mining - With detailed profiles, you can learn a great deal about your customer-base - their likes and dislikes, favorite movies, books, music, websites, activities and more.
Revenue From Social Network - With premium memberships, you can quickly generate revenue with your social network. You can also sell banner advertising around your network. With the high number of page views a social network generates, banner advertising offers potential strong returns. In addition, all of our social networks come with optional self-service Link Ads and Sponsored Links sections for ad sales to your audience. Upsell Products and Services - A social network gives you a captive audience and plenty of opportunities to convert your audience into paying customers for your products.
Minimal Costs and Speed to Market - We can get your feature-rich social network online usually within 24 hours. Not only will you be up and running quickly, but we can save you significantly on the cost of developing your own in-house solution. Our experience in social networks provides us with important expertise in the features and services your users demand. With our standard product, we cover all costs including bandwidth, payment processing, customer service, product development and maintenance, leaving you to focus on marketing us to your audience. |
